Get paid to pour beer and talk to people — as a real part-time job, not a gig. You may have seen us on Shark Tank. We make a 2.9% craft beer that most people have never heard of and almost everyone gets after one sip. Your job is that first sip.

Two dads, Craig and Ryan, were both mixing non-alcoholic beer with regular craft beer in the same glass — creating something in the middle: full flavor, half the alcohol, no regrets. They called it “dad strength.” They figured other people might want it too, and started a whole new category of craft beer.

Today Dad Strength is America’s first dedicated low-alcohol craft brewery — full-flavor craft beer at 2.9% ABV, for people who love beer and want to be present for the moment without missing the next one. We’re distributed across the Mid-Atlantic, the Carolinas, New York, and Michigan, and we’ve been featured on Shark Tank, in The Wall Street Journal and Food & Wine, and on the TODAY Show.

Nobody buys a 2.9% beer off the shelf — they buy it after they taste it. Dadbassadors are how the brand gets discovered: one tasting, one conversation, one six-pack at a time. You’ll run in-store tastings at our highest-volume grocery stores and bottle shops, plus events from time to time. We hire top-tier people who treat every shift like it’s their own business.

Dad Strength went from one city in 2024 to six states and DC today, and we’re just getting started. As the company grows, so does the field team. We’re building a real career path — Dadbassador → Regional Lead → Director — and we want those roles filled by people who’ve done the job. Our first Regional Lead started out running tastings. Get in now, and you grow with us.

One territory per Dadbassador:

• Virginia — Richmond, Charlottesville, and Virginia Beach / Hampton Roads
• North Carolina — the Triangle (Raleigh / Durham / Chapel Hill)
• Michigan — Detroit / Ann Arbor / Lansing
• New York — Buffalo / Rochester / Syracuse

Each territory covers more than one metro, so expect regular driving between accounts. Mileage is reimbursed.

Not in one of these markets? Apply anyway — we’re growing and will reach out as new territories open.

• Run in-store tastings from start to finish — arrive 15 minutes early in Dad Strength gear, check in with the store manager, and set up a clean station: banner up, beer cold, cups and stickers ready.
• Pour and talk: hand out samples, tell the Dad Strength story, answer questions, and help customers find the six-pack on the shelf. The goal of every shift is case sales.
• Sample responsibly: card anyone who appears under 35, never serve anyone visibly intoxicated, and keep product secured whenever you step away.
• Wrap up right: photograph your setup, clean your station, and leave the area better than you found it.
• Report back within 24 hours: a short post-shift report with your photo, case count, and anything you heard from customers or the store team.
• Work events from time to time — festivals, community events, and brand activations.

A solid tasting moves 3+ cases. Great Dadbassadors move 4–6. You’ll track your numbers after every shift in your post-shift report.

• You like talking to strangers, and they like talking to you
• You show up when you say you will — every time
• You love craft beer and you’ve already figured out hangovers aren’t worth it
• You can tell a story in 20 seconds and read when someone just wants the sample
• You treat the store team like partners, because they decide whether we come back

The ideal Dadbassador has run demos as a brand ambassador or worked retail at a high-quality chain. Dads welcome. Not required.

• 21 or older
• At least one year of brand ambassador or retail demo experience with sales goals — or retail experience at a high-quality grocery chain (think Whole Foods, Trader Joe’s, or a great local market)
• Reliable transportation, and the ability to lift up to 50 pounds — cases of beer, a cooler backpack, and setup gear
• 15–25 hours/week of availability, including Thursday–Sunday evenings and weekend afternoons, when most tastings run (double shifts available)
• A smartphone with a working camera — scheduling, check-ins, and reports all run through apps, and every shift requires setup and sampling photos
• Eligible to work in the U.S.
• Professional references from a past field program, demo program, or retail job

This is a part-time W-2 employee position with Dad Strength Brewing.

• Hourly pay. $30–35/hour for every working hour — tastings, setup, breakdown, and drive time between accounts.
• Mileage. Reimbursed at the IRS rate for miles driven between accounts.
• Steady schedule. 3–5 tastings per week (15–25 hours) on a consistent rotation, plus events.
• Reliable pay. Paid every two weeks through Gusto — not when someone remembers.
• Dad Pack. Everything you need to run a shift: cooler backpack, banner, cups, stickers, and fresh Dad Strength tees.
• Beer, obviously — plus a community of Dadbassadors across our territories and a direct line to the founders.

Apply here — it takes about five minutes. Submit a resume showing your brand ambassador or retail experience, and tell us where you live and when you’re free.

If it’s a fit, here’s what happens next:

1. A 15-minute intro call with a co-founder
2. An interview with a member of our leadership team
3. Read the training guide and pass a short quiz (it’s not hard — it’s mostly about carding and pouring)
4. Shadow a Dadbassador at a live tasting
5. Set up Gusto for pay and Connecteam for scheduling
6. Get your Dad Pack
7. Run your first tasting with a veteran alongside you

Then you’re on your own, in the best way. Most people are running their own tastings within two weeks of applying.

Dad Strength Brewing is an equal opportunity company. We welcome applicants of every background — dads, moms, non-parents, and everyone else who likes good beer and good people.